CHAPTER TEN
CLOSING THE SALE
Success means having the courage, the determination, and the will to become the person you believe you were meant to be.
—George Sheehan
NO MATTER WHAT you're selling or what sales technique you're using, your ability to get your prospect to make a firm buying decision will be central to your success. All top salespeople are excellent at bringing the sales conversation to a successful close. Fortunately, closing the sale is a skill that can be developed, like riding a bicycle. It is simply a matter of learning how to use the right words and ask the right questions, at the right time in the sales presentation.
When you learn how to close easily and well, at the appropriate time, and in the appropriate way, you'll ...
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