Unlock the Power of Purpose

A new framework helps companies derive business value from a clear, consistent corporate purpose that drives collaboration, innovation, and growth.

Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, and Phil Sotok

June 07, 2022

The Research

• The authors evaluated purpose initiatives at more than 50 companies in 11 countries.
• They identified the key principles and actions with which organizations activated and implemented corporate purpose.
• These principles and practices formed the basis of the Purpose Strength Framework, which can be used to guide the development and implementation of an organizational purpose.
• The majority of the studied companies are clients of the consultancy DPMC and/or are sponsors of the ...