14Innovating with Investments
This chapter builds on two pillars of this book: The Investment model and the behavioral model of motivation. Investment stakeholder values focus innovation by providing engineers with the problem to solve instead of telling them what to build. However, innovation is scarce in most organizations even if the problems are identified. We'll show how the behavior model provides insight into why so few organizations are innovative, and how you can measure and increase motivation.
Let's begin with a vision of an innovative organization. You can think about whether this scenario would likely happen in your company. The chapter will then reveal what it takes to create a culture of innovation.
- Ken loves to go to work ...
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