Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

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Applying EBM at the Portfolio Level

LearnMe is an e-learning solution that provides online learning to nearly 3,000 client schools in the United States. The small company is well known for its learning management system, Click-E, which serves primary and secondary education in various subjects for students 5–18 years of age. As more competitors crowd the e-learning space, LearnMe believes it needs to grow to maintain its position in the market. For the past three years, LearnMe has been working to increase its revenue. It has expanded its salesforce and invested heavily in marketing and operations. Its tagline is “To deliver stimulating and interactive learning experiences to every student, everywhere.”

At LearnMe’s annual planning meeting, ...