27Your Website—Old School versus New School

The hub of most businesses—the website—is the most poorly done thing of them all. After reviewing countless sites, most were guilty of the same old-school mistakes.

Brochure versus Hub

More than half of the websites we reviewed had nothing to give, only to buy. No information to learn, the sites were simply digital brochures. Where are you aiming on that pyramid? If it's just to sell stuff, keep doing this: buy or good-bye. But your website should be the hub of your business—the place where people can go to learn about you and to learn ...

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