September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 23. Tweetathon
AS YOU HAVE probably figured out by now, if you didn't already know before picking up this book, I love Twitter. Not just because it makes up for my lack of popularity in high school, but for all the incredible people I've met since joining it. It has restored my faith in humanity. No other event has proven this more to me than the day I decided to hold a Tweetathon.
Back in March 2009 I decided to lend a hand to the cause of child hunger in the United States on behalf of Strength.org, which was the charity of choice for the 12for12k Challenge. The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide.
The goal was to hit the fund-raising goal of $12,000 for 12for12k for March (we were already at about $1,600 for the month when we started). So I logged on at 10 A.M. on the Thursday of the Tweetathon and went at it.
Five-and-a-half hours later the $12k goal was hit, and by the end of the 12 hours we had raised around $14,000, all through Twitter. I was overcome with emotion. All these people, strangers in "real life" but friends on Twitter, really rallied together and gave to a great cause.
After everything had calmed down, people started asking me how I had made it so successful. I also started to notice others trying to raise money by doing a version of a Tweetathon, and people were having trouble replicating this success, so I decided to figure out why this one worked so well and where others ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.