Introduction

 

WHY I HAVE CHANGED HOW I THINK ABOUT DESIGN

In several decades of teaching design at the undergraduate level, I have often despaired. There always seem to be two kinds of students in my class: those with an innate ability to grasp design, and those without. Every semester I watch some students thrive, while others struggle. I am using many of the same educational techniques that allowed me to flourish as a designer, yet not all my students are responding. I know that this is not unique to me, as colleagues at other schools report similar experiences.

Several years ago, I embraced the fact that I was not succeeding. This allowed me to take the bull by the horns, and start to fix the problem. I began by discarding everything ...

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