CHAPTER 4

The Designer’s Expressive Tools

As designers, we have a variety of expressive tools at our disposal. Yes, we use screw guns, paintbrushes, sewing machines and lighting instruments to realize our designs, but I am not referring to those tools. Instead, I am talking about the variables that we can manipulate in our designs, as we strive for exciting visual compositions.

ELEMENTS AND PRINCIPLES OF DESIGN

All visual artists manipulate the same Elements and Principles of Design in their work. This is true in graphic design, fashion design, architecture, printmaking, drawing, painting, photography, and sculpture, as well as in theatre design. I like to think of the Elements of Design as the various visual ingredients that we manipulate, while ...

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