Of all the mental processes important to a designer, the ability to generate ideas is perhaps the most important. Therefore, it is worth our time to consider the various ways this happens in our minds. By understanding the processes that lead to ideas, we can consciously engage in strong idea-inspiring activities.
INCREMENTAL vs. FLASH OF INSIGHT
Idea generation happens in two different ways: incremental solutions and flash of insight solutions. We are all accustomed to both processes, as they both happen naturally.
Incremental solutions are as the name suggests—the conclusion ...