Fallacies about the Design Process

There are several misconceptions people might have about the design process. Each of these regularly shows its head in my design classroom.


Fallacy: The design process is linear.

In reality, the design process requires repeated loops backwards and leaps forward. It is elliptical—it keeps folding back on itself. The process is not linear, and no one step is ever truly finished, unless it is opening night. It is just like your shampoo bottle says, “Lather, rinse, repeat.” Liberally sprinkle with frustration, flashes of insight, fear, courage, questions, caffeine and collaboration. We must embrace the fact that designing requires a myriad of pathways, and is not a simple, linear ...

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