Develop the Work




A design never arrives in finished form; the work always needs development. Once you have the design idea and some potential design expressions, you must refine and improve them, eventually shaping the design into its final form. The ultimate goal is a strong, powerful, elegant design.

Your director will give you essential feedback, which will guide your development process. Based on that feedback, you will make a myriad of decisions. In order to do this work, we must alternate between two different personas: the Judge and the Artist personas. These two mindsets are radically different. The Judge’s principle job is to critically assess your work, while the Artist’s principle job is to create aesthetically pleasing ...

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