O'Reilly logo

Unrelenting Innovation: How to Build a Culture for Market Dominance by Gerard J. Tellis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 1

Why Incumbents Fail

 

Success is empowering. But success is also enthralling and embeds the seeds of failure.

INCUMBENT FIRMS that dominate their markets often fail to maintain that domination for long, despite all the advantages they enjoy of market leadership. For example, Sony created the market for mobile music with the introduction of the Walkman. Yet, Apple's iPod now dominates that market. Kodak dominated the market for film photography but declined and ultimately went bankrupt as digital photography took off. Barnes and Noble dominated the book market for decades, but Amazon is now the biggest force in book retailing. Intel dominated the market for PC chips, yet is a minor player in the fast-growing market for cell phone and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required