UnSelling: The New Customer Experience

Chapter 22Flying the Kite of Community

Sitting around the boardroom table at Kitestring Creative is a great way to spend a morning. We are lucky to have these guys as our creative team—having designed our websites, stickers, and posters for all three previous books, the Nooooooooooooooo.com app, and many of the visuals you see in talks and in this book, including pulse, pivot, and the sales cloud.

Kitestring founders, Jenn Hudder and Chris Farias,¹ are so wonderful to work with, and when watching them work together, you never want to leave the place. They have the kind of chemistry entrepreneurs hope for in a partner, and it comes to life in everything they do.

The agency's main focus areas are strategic branding, creation of integrated campaigns, and digital engagement through cutting-edge technology and responsive design. Kitestring creates brands that “move past a look and feel to become living embodiments of your company's most inspiring attributes. The narrative structure of each brand tells a story, which combines with colour and shape to develop an immersive experience for your audience.”

Aside from how silly talented they are, Kitestring is known as a strong and supportive member of its local community in Hamilton, Ontario. Neither founder is from Hamilton originally, but both grew up in small towns and missed the community feeling when they set up shop in Hamilton. They didn't know any of their neighbors when they first got started, and they wanted that to change.