Chapter 8Go A.P.E.!

Someone can help you become more than you are, but no one can make you something you are not. You can help others become more than they are, but you cannot make them something they are not.

Attitude, passion, and enthusiasm (A.P.E.) are “inside jobs.” While one person may alter the mood of another based on how the first person treats the second, one's prevailing attitude, passion, and enthusiasm start from within. They are also critical success factors that help lift one to unstoppable status. The quality and level of your attitude, passion, and enthusiasm will also depend greatly on principles we discussed in the past two chapters. If your WHY is compelling, and you consciously spend more time in your zone with a heightened state of focus, your attitude, passion, and enthusiasm will become accelerated.

Lesser performers require excessive external stimulation to elevate their attitude, passion, and enthusiasm. It seems every day they need to be hugged, burped, coddled, cajoled, begged, bribed, or pumped up in order to deliver anything over and above baseline work.

For the sake of perspective, consider the definition of each of these three vital traits:

  1. Attitude: “A settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior” (Google 2017).

    The odds of someone changing another's “settled way of thinking” are more than remote. The reality is that attitude is a choice. While you cannot control what ...

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