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Unstructured Data Analytics

Book Description

Turn unstructured data into valuable business insight

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.

Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.

Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.

You will learn:

  • How to increase Customer Acquisition and Customer Retention with UDA
  • The Power of UDA for Fraud Detection and Prevention
  • The Power of UDA in Human Capital Management & Human Resource
  • The Power of UDA in Health Care and Medical Research
  • The Power of UDA in National Security
  • The Power of UDA in Legal Services
  • The Power of UDA for product development
  • The Power of UDA in Sports
  • The future of UDA

From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

Table of Contents

  1. Cover
  2. Title Page
  3. Foreword
  4. Preface
  5. Acknowledgments
  6. CHAPTER 1: The Age of Advanced Business Analytics
    1. INTRODUCTION
    2. WHY THE ANALYTICS HYPE TODAY?
    3. A SHORT HISTORY OF DATA ANALYTICS
    4. WHAT IS THE ANALYTICS AGE?
    5. NOTES
    6. FURTHER READING
  7. CHAPTER 2: Unstructured Data Analytics
    1. INTRODUCTION
    2. WHAT IS UDA?
    3. WHY UDA TODAY?
    4. THE UDA INDUSTRY
    5. USES OF UDA
    6. HOW UDA WORKS
    7. WHY UDA IS THE NEXT ANALYTICAL FRONTIER?
    8. UDA SUCCESS STORIES
    9. THE GOLDEN AGE OF UDA
    10. NOTES
    11. FURTHER READING
  8. CHAPTER 3: The Framework to Put UDA to Work
    1. INTRODUCTION
    2. WHY HAVE A FRAMEWORK TO ANALYZE UNSTRUCTURED DATA?
    3. THE IMPACT CYCLE APPLIED TO UNSTRUCTURED DATA
    4. TEXT PARSING EXAMPLE
    5. CASE STUDY
    6. NOTES
    7. FURTHER READING
  9. CHAPTER 4: How to Increase Customer Acquisition and Retention with UDA
    1. THE VOICE OF THE CUSTOMER: A GOLDMINE FOR UNDERSTANDING CUSTOMERS
    2. WHY SHOULD YOU CARE ABOUT UDA FOR CUSTOMER ACQUISITION AND RETENTION?
    3. PREDICTIVE MODELS AND ONLINE MARKETING
    4. HOW DOES UDA APPLIED TO CUSTOMER ACQUISITION WORK?
    5. THE POWER OF UDA FOR E-MAIL RESPONSE AND AD OPTIMIZATION
    6. HOW TO DRIVE MORE CONVERSION AND ENGAGEMENT WITH UDA APPLIED TO CONTENT
    7. HOW UDA APPLIED TO CUSTOMER RETENTION (CHURN) WORKS
    8. WHAT IS UDA APPLIED TO CUSTOMER ACQUISITION?
    9. WHAT IS UDA APPLIED TO CUSTOMER RETENTION (CHURN)?
    10. THE POWER OF UDA POWERED BY VIRTUAL AGENT
    11. BENEFITS OF A VIRTUAL AGENT OR AI ASSISTANT FOR CUSTOMER EXPERIENCE
    12. BENEFITS AND CASE STUDIES
    13. APPLYING UDA TO YOUR SOCIAL MEDIA PRESENCE AND NATIVE ADS TO INCREASE ACQUISITIONS
    14. NOTES
  10. CHAPTER 5: The Power of UDA to Improve Fraud Detection and Prevention
    1. INTRODUCTION
    2. WHY SHOULD YOU CARE ABOUT UDA FOR FRAUD DETECTION AND PREVENTION?
    3. BENEFITS OF UDA
    4. WHAT IS UDA FOR FRAUD?
    5. HOW UDA WORKS IN FRAUD DETECTION AND PREVENTION
    6. UDA FRAMEWORK FOR FRAUD DETECTION AND PREVENTION: INSURANCE
    7. MAJOR FRAUD DETECTION AND PREVENTION TECHNIQUES
    8. BEST PRACTICES USING UDA FOR FRAUD DETECTION AND PREVENTION
    9. NOTES
    10. FURTHER READING
  11. CHAPTER 6: The Power of UDA in Human Capital Management
    1. WHY SHOULD YOU CARE ABOUT UDA IN HUMAN RESOURCES?
    2. WHAT IS UDA IN HR?
    3. WHAT IS UDA IN HR REALLY ABOUT?
    4. THE POWER OF UDA IN ONLINE RECRUITMENT: SUPPLY AND DEMAND EQUATION
    5. THE POWER OF UDA IN TALENT SOURCING ANALYTICS
    6. THE POWER OF UDA IN TALENT ACQUISITION ANALYTICS
    7. ARTIFICIAL INTELLIGENCE AS A HIRING ASSISTANT
    8. THE POWER OF UDA IN TALENT RETENTION
    9. EMPLOYEE PERFORMANCE APPRAISAL DATA REVIEW FEEDBACK
    10. HOW UDA WORKS
    11. BENEFITS OF UDA IN HR
    12. CASE STUDIES
    13. FURTHER READING
  12. CHAPTER 7: The Power of UDA in the Legal Industry
    1. WHY SHOULD YOU CARE ABOUT UDA IN LEGAL SERVICES?
    2. WHAT IS UDA APPLIED TO LEGAL SERVICES?
    3. HOW DOES IT WORK?
    4. BENEFITS AND CHALLENGES
    5. NOTES
    6. FURTHER READING
  13. CHAPTER 8: The Power of UDA in Healthcare and Medical Research
    1. WHY SHOULD YOU CARE ABOUT UDA IN HEALTHCARE?
    2. WHAT'S UDA IN HEALTHCARE?
    3. HOW UDA WORKS
    4. BENEFITS
    5. CASE STUDY
    6. NOTES
    7. FURTHER READING
  14. CHAPTER 9: The Power of UDA in Product and Service Development
    1. WHY SHOULD YOU CARE ABOUT UDA FOR PRODUCT AND SERVICE DEVELOPMENT?
    2. UDA AND BIG DATA ANALYTICS
    3. WHAT IS UDA APPLIED TO PRODUCT DEVELOPMENT?
    4. HOW IS UDA APPLIED TO PRODUCT DEVELOPMENT?
    5. HOW UDA APPLIED TO PRODUCT DEVELOPMENT WORKS
    6. NOTES
  15. CHAPTER 10: The Power of UDA in National Security
    1. NATIONAL SECURITY: PLAYGROUND FOR UDA OR CIVIL LIBERTY THREAT?
    2. WHAT IS UDA FOR NATIONAL SECURITY?
    3. DATA SOURCES OF THE NSA
    4. WHY UDA FOR NATIONAL SECURITY?
    5. CASE STUDIES
    6. HOW UDA WORKS
    7. NOTES
    8. FURTHER READING
  16. CHAPTER 11: The Power of UDA in Sports
    1. THE SHORT HISTORY OF SPORTS ANALYTICS: MONEYBALL
    2. WHY SHOULD YOU CARE ABOUT UDA IN SPORTS?
    3. WHAT IS UDA IN SPORTS?
    4. HOW IT WORKS
    5. NOTES
    6. FURTHER READING
  17. CHAPTER 12: The Future of Analytics
    1. HARNESSING THESE EVOLVING TECHNOLOGIES WILL GENERATE BENEFITS
    2. DATA BECOMES LESS VALUABLE AND ANALYTICS BECOMES MAINSTREAM
    3. PREDICTIVE ANALYTICS, AI, MACHINE LEARNING, AND DEEP LEARNING BECOME THE NEW STANDARD
    4. PEOPLE ANALYTICS BECOMES A STANDARD DEPARTMENT IN BUSINESSES
    5. UDA BECOMES MORE PREVALENT IN CORPORATIONS AND BUSINESSES
    6. COGNITIVE ANALYTICS EXPANSION
    7. THE INTERNET OF THINGS EVOLVES TO THE ANALYTICS OF THINGS
    8. MOOCS AND OPEN SOURCE SOFTWARE AND APPLICATIONS WILL CONTINUE TO EXPLODE
    9. BLOCKCHAIN AND ANALYTICS WILL SOLVE SOCIAL PROBLEMS
    10. HUMAN-CENTERED COMPUTING WILL BE NORMALIZED
    11. DATA GOVERNANCE AND DATA SECURITY WILL REMAIN THE NUMBER-ONE RISK AND THREAT
    12. NOTES
    13. FURTHER READING
  18. APPENDIX A: Tech Corner Details
    1. SINGULAR VALUE DECOMPOSITION (SVD) ALGORITHM AND APPLICATIONS
    2. PRINCIPAL COMPONENT ANALYSIS (PCA) AND APPLICATIONS
    3. PCA APPLICATION TO FACIAL RECOGNITION: EIGENFACES
    4. QR FACTORIZATION ALGORITHM AND APPLICATIONS
    5. NOTE
    6. FURTHER READING
  19. About The Author
  20. Index
  21. End User License Agreement