book

Unstructured Data Analytics

by Jean Paul Isson

March 2018

Intermediate to advanced

432 pages

10h 7m

English

Wiley

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INTRODUCTIONWHY THE ANALYTICS HYPE TODAY?A SHORT HISTORY OF DATA ANALYTICSWHAT IS THE ANALYTICS AGE?NOTESFURTHER READING
INTRODUCTIONWHAT IS UDA?WHY UDA TODAY?THE UDA INDUSTRYUSES OF UDAHOW UDA WORKSWHY UDA IS THE NEXT ANALYTICAL FRONTIER?UDA SUCCESS STORIESTHE GOLDEN AGE OF UDANOTESFURTHER READING
INTRODUCTIONWHY HAVE A FRAMEWORK TO ANALYZE UNSTRUCTURED DATA?THE IMPACT CYCLE APPLIED TO UNSTRUCTURED DATATEXT PARSING EXAMPLECASE STUDYNOTESFURTHER READING
THE VOICE OF THE CUSTOMER: A GOLDMINE FOR UNDERSTANDING CUSTOMERSWHY SHOULD YOU CARE ABOUT UDA FOR CUSTOMER ACQUISITION AND RETENTION?PREDICTIVE MODELS AND ONLINE MARKETINGHOW DOES UDA APPLIED TO CUSTOMER ACQUISITION WORK?THE POWER OF UDA FOR E-MAIL RESPONSE AND AD OPTIMIZATIONHOW TO DRIVE MORE CONVERSION AND ENGAGEMENT WITH UDA APPLIED TO CONTENTHOW UDA APPLIED TO CUSTOMER RETENTION (CHURN) WORKSWHAT IS UDA APPLIED TO CUSTOMER ACQUISITION?WHAT IS UDA APPLIED TO CUSTOMER RETENTION (CHURN)?THE POWER OF UDA POWERED BY VIRTUAL AGENTBENEFITS OF A VIRTUAL AGENT OR AI ASSISTANT FOR CUSTOMER EXPERIENCEBENEFITS AND CASE STUDIESAPPLYING UDA TO YOUR SOCIAL MEDIA PRESENCE AND NATIVE ADS TO INCREASE ACQUISITIONSNOTES
INTRODUCTIONWHY SHOULD YOU CARE ABOUT UDA FOR FRAUD DETECTION AND PREVENTION?BENEFITS OF UDAWHAT IS UDA FOR FRAUD?HOW UDA WORKS IN FRAUD DETECTION AND PREVENTION UDA FRAMEWORK FOR FRAUD DETECTION AND PREVENTION: INSURANCEMAJOR FRAUD DETECTION AND PREVENTION TECHNIQUESBEST PRACTICES USING UDA FOR FRAUD DETECTION AND PREVENTIONNOTESFURTHER READING

WHY SHOULD YOU CARE ABOUT UDA IN HUMAN RESOURCES?WHAT IS UDA IN HR?WHAT IS UDA IN HR REALLY ABOUT?THE POWER OF UDA IN ONLINE RECRUITMENT: SUPPLY AND DEMAND EQUATIONTHE POWER OF UDA IN TALENT SOURCING ANALYTICSTHE POWER OF UDA IN TALENT ACQUISITION ANALYTICSARTIFICIAL INTELLIGENCE AS A HIRING ASSISTANTTHE POWER OF UDA IN TALENT RETENTIONEMPLOYEE PERFORMANCE APPRAISAL DATA REVIEW FEEDBACKHOW UDA WORKSBENEFITS OF UDA IN HRCASE STUDIESFURTHER READING
WHY SHOULD YOU CARE ABOUT UDA IN LEGAL SERVICES?WHAT IS UDA APPLIED TO LEGAL SERVICES?HOW DOES IT WORK?BENEFITS AND CHALLENGESNOTESFURTHER READING
WHY SHOULD YOU CARE ABOUT UDA IN HEALTHCARE?WHAT'S UDA IN HEALTHCARE?HOW UDA WORKSBENEFITSCASE STUDYNOTESFURTHER READING
WHY SHOULD YOU CARE ABOUT UDA FOR PRODUCT AND SERVICE DEVELOPMENT?UDA AND BIG DATA ANALYTICSWHAT IS UDA APPLIED TO PRODUCT DEVELOPMENT?HOW IS UDA APPLIED TO PRODUCT DEVELOPMENT?HOW UDA APPLIED TO PRODUCT DEVELOPMENT WORKSNOTES
NATIONAL SECURITY: PLAYGROUND FOR UDA OR CIVIL LIBERTY THREAT?WHAT IS UDA FOR NATIONAL SECURITY?DATA SOURCES OF THE NSAWHY UDA FOR NATIONAL SECURITY?CASE STUDIESHOW UDA WORKSNOTESFURTHER READING
THE SHORT HISTORY OF SPORTS ANALYTICS: MONEYBALLWHY SHOULD YOU CARE ABOUT UDA IN SPORTS?WHAT IS UDA IN SPORTS?HOW IT WORKSNOTESFURTHER READING
HARNESSING THESE EVOLVING TECHNOLOGIES WILL GENERATE BENEFITSDATA BECOMES LESS VALUABLE AND ANALYTICS BECOMES MAINSTREAMPREDICTIVE ANALYTICS, AI, MACHINE LEARNING, AND DEEP LEARNING BECOME THE NEW STANDARDPEOPLE ANALYTICS BECOMES A STANDARD DEPARTMENT IN BUSINESSESUDA BECOMES MORE PREVALENT IN CORPORATIONS AND BUSINESSESCOGNITIVE ANALYTICS EXPANSIONTHE INTERNET OF THINGS EVOLVES TO THE ANALYTICS OF THINGSMOOCS AND OPEN SOURCE SOFTWARE AND APPLICATIONS WILL CONTINUE TO EXPLODEBLOCKCHAIN AND ANALYTICS WILL SOLVE SOCIAL PROBLEMSHUMAN-CENTERED COMPUTING WILL BE NORMALIZEDDATA GOVERNANCE AND DATA SECURITY WILL REMAIN THE NUMBER-ONE RISK AND THREATNOTESFURTHER READING
SINGULAR VALUE DECOMPOSITION (SVD) ALGORITHM AND APPLICATIONSPRINCIPAL COMPONENT ANALYSIS (PCA) AND APPLICATIONSPCA APPLICATION TO FACIAL RECOGNITION: EIGENFACESQR FACTORIZATION ALGORITHM AND APPLICATIONSNOTEFURTHER READING

Content preview from Unstructured Data Analytics

CHAPTER 6The Power of UDA in Human Capital Management

The time is always right to do the right thing.

—Martin Luther King, Jr.

WHY SHOULD YOU CARE ABOUT UDA IN HUMAN RESOURCES?

The advent of Internet, social media, and cloud offers a tremendous opportunity to capture, organize, and analyze new types of human capital data that previously were not available or accessible. While research firm IDC estimated that more than 80 percent of business data was unstructured, this proportion could reach 85 percent for human resources (HR) data. In today's globally competitive labor marketplace, the opportunity cost of ignoring HR unstructured data is overwhelming; companies simply cannot afford to disregard this differentiator in human capital management if they want to win the war on talent.

Analysis of the structured data available (only 15 to 20 percent of HR data) only provides partial insights on workforce behavior. Unstructured data analytics (UDA) improves the predictive accuracy and power of existing HR structured data models by integrating textual, audio, and video talent- and workforce-related data.

Consider talent acquisition, for instance. Recruiters are usually showered with applicants; as a result, quality is sacrificed due to quantity. UDA approaches such as video interviews are helping leading companies to simplify their recruiting process by removing steps such as phone screens, resume reviews, and traditional assessments. Video interviews enable companies to quickly ...