CHAPTER 4

Images

Throw the Textbook Away

In theory there is no difference between theory and practice, while in practice there is.

—Benjamin Brewster, 1882

Mike knew a big move was needed.

The transformation at a century-old publishing company was stuck. Mike Anderson was asked to take it over and evolve it to the next phase. When he joined the firm, he started his discovery with several conversations, meetings, and reviews. He noticed some very helpful things had already been done. The technology group had reorganized into small multiskilled teams. They had aligned to an organizational cadence of working in consistent two-week cycles. They had even ...

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