求同存异的领导风格。
保持业务量充足的技巧与方法。
为未来做战略和战术规划。
设计领导者曾经跌倒过的地方以及卷土重来之法。
设计领导力在如今的新经济时代获得了史上绝无仅有的地位,它与发展新经济的支柱产
业紧密联系在一起。在中国,许多城市都希望凭借设计领导力获得创意产业的发展,因
为设计不仅与技术有关,还通过创意和商业表现而与生产力联系起来。
本书的翻译得以完成,特别感谢我的母亲赵兰英女士无微不至的照顾与包容;格外感谢
我的丈夫袁野先生在技术上慷慨解囊,悉心提出了许多改善建议;还有一群贴心的朋
友,你们的友情与欢笑点亮了原本枯燥的翻译过程,在此深表谢意。本书的翻译还得到
了机械工业出版社的大力相助,特此表示衷心感谢。
由于本书内容涉及设计和管理的多个方面,因此给翻译增加了不少难度。尽管译者始终
谨慎斟酌,仔细求证,但难免还会有疏漏之处,望广大读者批评指正。
易艺
2017
2
vii
目录
前言
.............................................................................. 1
1
文化
.................................................................. 9
1.1
引言
..................................................................................................................9
1.2
从人开始
.........................................................................................................10
1.3
奠定文化基础
.................................................................................................14
结语
......................................................................................................................20
重点收获
..............................................................................................................20
2
人才
................................................................ 21
2.1
引言
................................................................................................................21
2.2
小型团队和扩建
.............................................................................................22
2.3
培养人才与开发销售渠道相似
.......................................................................23
2.4
雇比你聪明的人
.............................................................................................26
2.5
要勇于尝试
而非安于现状
........................................................................... 28
2.6
聘请愿意学习的虚心人士
...............................................................................30
2.7
培养团队
.........................................................................................................32
2.8
学徒制
............................................................................................................35
结语
......................................................................................................................38
重点收获
..............................................................................................................39
viii
目录
3
办公场所与远程办公
......................................... 41
3.1
引言
................................................................................................................41
3.2
选择办公地点
.................................................................................................42
3.3
布局与室内设计
.............................................................................................48
结语
......................................................................................................................53
重点收获
..............................................................................................................54
4
个人成长与寻求平衡
......................................... 55
4.1
引言
................................................................................................................55
4.2
找到正确的重心
.............................................................................................56
4.3
合作伙伴与支持
.............................................................................................57
4.4
设计平衡
.........................................................................................................59
4.5
规划和谐的未来
.............................................................................................66
4.6
通过发展领袖来发展公司
...............................................................................69
结语
......................................................................................................................70
重点收获
..............................................................................................................71
5
规划未来
.......................................................... 73
5.1
引言
................................................................................................................73
5.2
天生的规划师与后天的规划学习
...................................................................74
5.3
那个暧昧可憎的未来
......................................................................................76
5.4
统一计划与文化
.............................................................................................78
5.5
规划成功
而不是失败
..................................................................................80
5.6
藕断丝连
.........................................................................................................81
5.7
连接计划与具体收益
......................................................................................83
5.8
胆大心细
.........................................................................................................84
5.9
保持相关性
.....................................................................................................85
结语
......................................................................................................................86
重点收获
..............................................................................................................87
目录
ix
6
领导风格
.......................................................... 89
6.1
引言
................................................................................................................89
6.2
失败乃成功之母
.............................................................................................89
6.3
长期风格
.........................................................................................................96
结语
.................................................................................................................... 100
重点收获
............................................................................................................100
7
销售与营销
.................................................... 103
7.1
引言
..............................................................................................................103
7.2
开放
..............................................................................................................104
7.3
营销与使命的统一
........................................................................................107
7.4
筹划最佳结果
............................................................................................... 110
7.5
将业务线索变为交易
.................................................................................... 113
7.6
销售人员
佣金与激励
................................................................................ 117
7.7
销售与营销管道
........................................................................................... 118
7.8
创建自己的销售镜头
.................................................................................... 119
结语
.................................................................................................................... 124
重点收获
............................................................................................................125
8
从最大的错误中吸取教训
................................ 127
8.1
引言
..............................................................................................................127
8.2
公司就是设计项目
........................................................................................127
8.3
掌握放手的火候
...........................................................................................129
8.4
管理增长
.......................................................................................................130
8.5
与客户合作
................................................................................................... 132
8.6
犯更好的错
................................................................................................... 134
结语
.................................................................................................................... 136
重点收获
............................................................................................................136
作者简介
................................................................... 137
封面介绍
................................................................... 137

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