Untrapping Product Teams: Simplify the Complexity of Creating Digital Products

10

Getting the Teams Right

“If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”

—Ed Catmull

Getting the team right is paramount. In his book Creativity, Inc. (2014), Ed Catmull, former Pixar CEO, noted that a good team can improve mediocre ideas. Conversely, when your team setup is dysfunctional, collaboration suffers, and creating value becomes more complex than it should be. You maximize the odds of thriving once you have a team structure that fosters collaboration.

If you’re a leader, this chapter will equip you to set up your teams to succeed. But if you can’t change the team structure, you’ll get the information you need to help leaders see what good and bad look ...