Chapter 1. BEING AUTHENTIC: The Courage to Be Yourself

Self trust is the first secret of success.

Ralph Waldo Emerson

He who knows others is wise. He who knows himself is enlightened.

Lao Tzu, The Tao Te Ching

Being authentic—knowing who you really are, and holding true to yourself in the most difficult moments—is "ground zero" of leadership credibility. It all starts here, like taking your grip on a golf club or tennis racquet—you must get step #1 right to ensure your chances of success. To create the trusted connections you need to lead with real influence, you must first pass the authenticity test of your followers. It sounds simple but isn't; it takes courage, and there are absolutely no trick plays or shortcuts.

I don't have to tell you that ...

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