Chapter 3. BEING COMPELLING: The Commitment to Winning

The task of the leader is to get his people from where they are to where they have not been.

Henry Kissinger

In the compelling zest of high adventure and of victory, and in creative action, that man finds his supreme joys.

Antoine de Saint-Exupéry

As my colleague Barry Posner, former dean of the Leavy School of Business at Santa Clara University, reminds us in The Leadership Challenge, the qualities we want in a leader are essentially the same ones we want in a friend or coworker or a partner—except for one. In leaders, we also need to see an additional attribute—we need to know their vision if we are to enroll in their cause. Leaders must imagine and articulate a compelling future that enrolls ...

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