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Upgrade: Taking Your Work and Life from Ordinary to Extraordinary by Rana Florida

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INTRODUCTION

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You know your life is changing when you’re headed to Siberia for Valentine’s Day.

I had just taken on the job of CEO of the Creative Class Group and had booked my new husband to speak at a meeting of a major Russian economic development organization in Krasnoyarsk Krai, Siberia, where he and I would be spending February 14.

It might not be Paris, I thought as I started the preparations for our departure, but at least it would be an adventure. Or maybe it was a bit too daring at that: reports of the orange snow that was blanketing the region were disquieting (at first it was thought to have been caused by industrial pollution; scientists ...

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