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Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

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1

Counting People—What a Concept!

I SPEAK FORTY OR fifty times a year all over the United States and Canada to very different audiences. I speak to manufacturers, distributors, importers, exporters, educators, students, funeral directors, insurance executives, marketers, human resource executives, sales executives, politicians, government employees, and retailers, to name a few. All of my audiences seem to share a similar vague notion of what demography might be. As a demographer I am often asked if I make maps. That, by the way, would be the field of cartography.

My family knows what I do.

When my daughter Libby was 15 she and a close friend were riding in the backseat of our Volvo station wagon. I heard her friend ask, “What does your dad do?” ...

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