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Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

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2

The People Are Demanding

“EVERYTHING IN BUSINESS—EVERYTHING—IS affected by supply and demand.”

That’s the first sentence in the first chapter of my first book—The Age Curve: How to Profit from the Coming Demographic Storm (AMACOM).

So, why are you reprinting it here? you ask.

Because this book is all about the demand part of that quote. When I wrote The Age Curve in 2008, I did so in an effort to bring readers into my world, the world of counting people. It is a lonely place, really. Demographics is not a household word, and the science of demography often takes a backseat to the science of economics. I find this quite ironic because demographics precipitate economics, not the other way around. So while The Age Curve was a big-picture overview ...

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