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Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

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5

On the Way Out with the G.I. Generation

OUR OLDEST GENERATION, the G.I. Generation, also known as the Greatest Generation, is sadly on the way out. And I’m fairly certain you can figure out the implications of their fast-dwindling numbers. But can you remember what those numbers are?

That’s right, 2.3 million as of 2014 and dropping fast. The youngest ones right now are 93 years old, and there’s just not that much of any market for people that age. But can you name three businesses that should still maintain interest in this generation?

That’s right, healthcare, assisted living, and death care. And while numerically small, the last members of this generation are prime customers of these three businesses. And going forward, these businesses ...

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