O'Reilly logo

Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7

Those Transformative Baby Boomers

WHAT ARE FOUR primary business sectors that perhaps experienced some disappointment with the Silent Generation in recent years, but need to keep their eyes on the younger members of this generation going forward, but also, more important, on the fast-approaching Baby Boomers? Can you guess what they might be?

That’s right: retirement, healthcare, assisted living, and death care.

If you got at least two of these, you’re doing pretty well. If you got all four, you are definitely thinking like me. All four of these business sectors make money off of aging populations, and (all things being equal) the bigger the population, the more money they stand to make.

And guess, what? The aging population is poised to get ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required