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Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

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10

The As-Yet-to-Be-Defined Generation Z

WITH MY DELINEATION marking them as being born between 2005 and 2024, and as of 2015 ages zero to 11, Generation Z remains undefined. As of 2015, about 43 million had been born, perhaps somewhere in the neighborhood of half the birth numbers that we can expect from this still-forming generation. While the generation is still too young and small to assert itself—or for that matter, make a name for itself—I believe that this generation will emerge as the most ethnically and culturally diverse ever in the United States. I also would expect that this generation will become more technically savvy than their predecessors, Gen Y. But this stands to reason, because as the technology evolves we have to evolve with ...

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