OK, YOU NOW understand the U.S. population on a generational basis. At this point you should be able to answer some basic questions about these generations in relation to markets.
Such as, which generation represents the largest potential market?
Did you answer Generation Y? If so, give yourself a gold star.
Which generation is going to have the biggest impact on healthcare over the next twenty years?
I trust that you answered the Baby Boomers. While I only alluded to this potential impact, it couldn’t be more obvious to anyone who understands the generations and/or has done some basic counting.
Which generation, despite its large numbers, is likely going to struggle as ...