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Usability Testing for Survey Research by Jennifer Romano Bergstrom, Emily Geisen

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Chapter 5

Developing the Usability Testing Protocol

Abstract

This chapter details the necessary components of the usability testing protocol, also known as the moderator’s guide or script. This begins with identifying the scope of the project—i.e., the main concerns that the usability test aims to identify. We then introduce the three types of usability measures that can be collected—self-report, observational, and implicit—and why they may be needed for your study. We then discuss how to develop scenarios and tasks.

Keywords

Testing focus; measures; qualitative; quantitative; performance measures; accuracy efficiency; satisfaction; ease of use; learnability; attention; confusion; self-report data; observational data; implicit data; eye tracking; ...

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