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Usability Testing for Survey Research by Jennifer Romano Bergstrom, Emily Geisen

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Introduction

Emily and Jen

Usability testing of surveys is essential yet often overlooked. We often spend time to ensure our questions are created properly and are understood well, but we forget the crucial step of ensuring that interviewers and respondents can record responses easily and accurately. This is especially critical for surveys conducted via the web or mobile applications. Technology is constantly changing, allowing for innovation and advancements in the way we conduct surveys in these modes. We are not always going to know what the best design is or what the best approach should be. And when surveys are self-administered, it is even more crucial to conduct usability testing on them—there is no interviewer present to correct or ...

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