Use Social Media to Tap the Collective Genius of Your Customers & Employees

Video Description

Social media is all the rage. But many business leaders are not yet clear on whether their company should use social media and what the potential benefits are. Mark McDonald identifies a set of core disciplines that organizations must master to translate mass collaboration (from social media) into real results. These disciplines include using social media to define a compelling vision, devise an effective strategy, rally the organization around a clear purpose, create a collaborative environment, and form a cohesive community. In this HBR webinar, Mark McDonald leads an interactive conversation that focuses on the benefits of using social media to enable mass collaboration--which can be converted into bottom-line business results.

Product Information

  • Title: Use Social Media to Tap the Collective Genius of Your Customers & Employees
  • Author(s): Mark McDonald
  • Release date: November 2012
  • Publisher(s): Harvard Business Review
  • ISBN: 2235495501001