NINEOn Knowing and DoingA Perspective on the Synergies between Research and Practice*

MICHAEL L. TUSHMAN

The Challenge of Knowing and Doing: A Personal Context

My career has been one of deliberately linking research (knowing) and practice (doing). As an undergraduate student at Northeastern University, I worked for five years as a co-op student at General Radio. This distinguished electronics firm was one of the first of its kind and was, at the time, the leading test equipment firm in the industry. However, during this period, the company began to fail in the face of technological change and the entrance of new competition (HP, among others). My carpool friends were about to be laid off. They faced the trauma associated with a historically dominant ...

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