What we have here is a failure to communicate.Cool Hand Luke
Technical skill is mastery of complexity, while creativity is mastery of simplicity.CHRISTOPHER ZEEMAN
The hardest problem of all: how people think.EDWIN KREBS
STICKY FINDINGS ARE RESEARCH RESULTS that grab attention, gain credibility, and are readily shared. The merits of taking aspirin after a heart attack (Smith et al., 2001) or limiting TV watching for kids (Hancox, Milne, & Poulton, 2005) are sticky findings that many people have acted on. Still, an eminently useful evidence-based idea is no guarantee of uptake. Indeed, a destructive idea often stands a better chance of acceptance ...