NINETEENCounterpointNow Is a Great Time for Conducting Relevant Research!
ALTHOUGH I DO NOT WISH to minimize the challenges for researchers who wish to create research that is useful to both theory and practice (as outlined by Cummings in Chapter 18, How Business Schools Shape (Misshape) Management Research), I would like to take a slightly different tack by offering several pieces of evidence suggesting that the type of research championed in this book is not only highly valued now, but is likely to become increasingly valued in the future.
Evidence of the Scholarly Value of Rich Field Research
I first got interested in the usefulness of research for practice through my interaction with a (then) graduate student, Brian McNatt. ...