User Experience Design

CHAPTER 27RESEARCH QUALITY PLAY: How do I ensure rigor in my user research?

User research can significantly mitigate an organization’s risk—but only when the studies are run correctly and insights are accurate. Unfortunately, user research is prone to error. Organizations need an effective system of governance to ensure research quality. This play lays out six attributes that will help you gain reliable insights and drive real value for your users and business.

Why Do You Need the Research Quality play?

This play will allow your business to:

• Be deliberate about all research activities;
• Ensure the integrity of the execution and outcomes of research;
• Collect the most reliable, unbiased, and value‐driving insights possible;
• Mitigate the risk of acting on false insights;
• Generate value from the money, time, and effort put into research.

Who Are the Key players in the Research Quality Play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	User researcher	Design experiments; Produce relevant, reliable, and unbiased insights.
CONTRIBUTOR	Experience practitioners	Provide research questions; Create research stimuli; Share accountability for relevant, reliable, ...