CHAPTER 27RESEARCH QUALITY PLAY: How do I ensure rigor in my user research?
User research can significantly mitigate an organization’s risk—but only when the studies are run correctly and insights are accurate. Unfortunately, user research is prone to error. Organizations need an effective system of governance to ensure research quality. This play lays out six attributes that will help you gain reliable insights and drive real value for your users and business.
Who Are the Key players in the Research Quality Play?
ROLE
WHO’S INVOLVED
RESPONSIBILITIES
DRIVER
User researcher
Design experiments;
Produce relevant, reliable, and unbiased insights.
CONTRIBUTOR
Experience practitioners
Provide research questions;
Create research stimuli;
Share accountability for relevant, reliable, ...
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DRIVER
CONTRIBUTOR