User Experience Design

CHAPTER 34DESIGN PROBLEMS AND OPPORTUNITIES PLAY: How do I decide what are the right problems to solve?

Too often, practitioners dive straight into solution‐ing before clearly defining the problem and determining whether it’s important to solve. Rooted in a deep understanding of user and business needs, design problems (DPs) and design opportunities (DOs) are reframed questions that catalyze breakthrough ideas and design. The DP and DO play will instill focus, propel teams and organizations from paralyzed inertia to excitement and progress, and ultimately lead to user delight and high business impact.

Why Do You Need the Design Problems and Opportunities Play?

This play will allow your business to:

• Extract the right problem to tackle;
• Generate more ideas by exploring the problem from multiple perspectives;
• Increase your team’s focus and overall productivity;
• Deliver greater impact by focusing on the problems that matter most to your organization.

Who Are the Key Players in the Design Problems and Opportunities Play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	Experience strategist	Own the insights gathering from multiple sources; Deconstruct and correctly frame the problem; Prioritize the design problems and opportunities.
CONTRIBUTOR	Design practitioners ...