CHAPTER 34DESIGN PROBLEMS AND OPPORTUNITIES PLAY: How do I decide what are the right problems to solve?
Too often, practitioners dive straight into solution‐ing before clearly defining the problem and determining whether it’s important to solve. Rooted in a deep understanding of user and business needs, design problems (DPs) and design opportunities (DOs) are reframed questions that catalyze breakthrough ideas and design. The DP and DO play will instill focus, propel teams and organizations from paralyzed inertia to excitement and progress, and ultimately lead to user delight and high business impact.
Who Are the Key Players in the Design Problems and Opportunities Play?
ROLE
WHO’S INVOLVED
RESPONSIBILITIES
DRIVER
Experience strategist
Own the insights gathering from multiple sources;
Deconstruct and correctly frame the problem;
Prioritize the design problems and opportunities.
CONTRIBUTOR
Design practitioners ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
DRIVER