CHAPTER 39WORKFLOW DESIGN PLAY: How do I systematically optimize and design experiences?

When it comes to designing a user’s experience, most practitioners and businesses overlook the value of workflows. They dive right into the design, only to run into problems with the overall systemic connections, interdependencies, and redundancies. The workflow design play will help you think through, optimize, and build experiences systematically, and establish scope by documenting the entire system of steps (touchpoints).

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Who Are the Key Players in the Workflow Design Play?

ROLE WHO’S INVOLVED RESPONSIBILITIES
image DRIVER
  • Interaction experience designer (experience practitioner)
  • Systematically think, optimize, and build the experiences;
  • Identify experiences, problems, and outcomes and defines scenarios;
  • Identify activities, challenges, systemic relationships, and dependencies;
  • Frame goals, design problems, design opportunities;
  • Think through optimization, come up with flow variations to reach the outcome;
  • Illustrate the flows and add goals ...

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