User Experience Design

CHAPTER 44EXPERIENCE DESIGN DOING PROGRAM PLAY: How do I run an effective Experience Design Doing Program?

Businesses that prioritize product experience or experience transformation cannot succeed without a well‐structured experience design doing program. This program helps build structure and rigor around all aspects of design doing so the practice can consistently design high‐quality experience solutions.

Why Do You Need the Experience Design Doing Program play?

This play will allow your business to:

• Establish a sustainable process around all aspects of design doing, within the organization;
• Consistently deliver tangible outcomes of good design focused on an experience;
• Improve your organizational efficiency by leveraging a thorough detailed design process.

Who Are the Key players in the Experience Design Doing Program play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	Experience strategist	Identify the right people and skills needed on their team; Establish, govern, and improve the process; Foster an environment with the right mindsets.
CONTRIBUTOR	Cross‐functional teams	Provide input when needed.

THE HOW

To build an effective experience ...