3 GUIDING PRINCIPLES
Do not do unto others as you would that they should do unto you. Their tastes may not be the same.
George Bernard Shaw (1903)
INTRODUCTION
This chapter explains what user-centred design is. We start by considering design itself, and looking at some of the ways in which design is commonly neglected or marginalised. We then move on to look at the principles and processes of the human-centred design cycle as defined in ISO 9241-210 (2019). We identify what is special about user-centred design, and review the concepts of inclusive design, user experience, usability and user acceptance testing.
LEARNING OBJECTIVES
After reading this chapter you will be able to:
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