User Experience Innovation: User Centered Design that Works

Method for Innovating Around First Impressions

The following sections will describe a concrete and straightforward approach to creating potentially successful user experience innovation around first impressions. In overview, the method consists of four steps:

1. Identify core tasks of your first impressions.
2. Identify pain points in your first impressions.
3. Innovate solutions.
4. Document results and process the output.

Throughout this chapter, I will use as an example a piece of word-processing software. I will assume that this software is sold as a DVD in a shop.

Step 1: Identify Core First Impression Tasks

The first thing you want is to identify the key elements that are part of the first impression of your product. You basically want to identify ...