User Experience Innovation: User Centered Design that Works

How to Wow

There are a number of methods to creating positive surprise and wows. You can create them through visual layouts and animations, you can create them by placing small treasures in your product, and you can even create them by building in intelligent solutions that surprise your users.

Visual Surprises and Wows

The most obvious—and common—way for many products to create positive surprises and wows is through visual communication: the layouts, icons, animations, images, and so on. For example, you can create visual surprises and wows by designing the layout of your web page simply, with easy-to-understand icons and a clear and easy overview. You can also add Flash animations, but as mentioned before, do so with great care.

If you are ...