Verification

When you have created your prototype, you will need to verify it with target users. When you want to learn about target users—for example, to learn about their core tasks or pain points—you will of course need to approach them in some way. There already exists extensive literature on how to verify innovations and achieve insights from target users, but in the following sections I will briefly introduce some methods that I have myself used with success.

User Interviews

Much verification can be done by interviewing target users. You can do this on the street, in their homes via e-mail, or by phone. Face-to-face meetings in the user's natural environment usually give the best results.

If you are trying to find or verify user needs, ...

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