User Experience Innovation: User Centered Design that Works

Approaches to Identifying Needs

Assuming you already have a good understanding of who your target users are, which you should have from Chapter 3, the next step is to identify the needs of these users. There are many well-documented methods for identifying the needs of your target users; I will go through some of these methods in the sections to follow.

Finding Specific Target Users

Finding target users may sometimes be a little bit tricky. For example, if you are looking for tweens in your own market area, you can probably easily find some simply by walking the streets near your office or home. If your target users are people interested in butterflies from southern Borneo, you may want to try searching the Internet for potential existing butterfly ...