Step 2: Find the Underlying Causes

Pain points often do not tell you what the actual problem is, and they rarely tell you how to solve the problem. Before actually creating solutions for the pain pointsyour task is to try to find out what the underlying reasons for the pain points are. For this, you may again use different approaches. You will probably need a small group of people from different disciplines to come together and examine the causes.

You can, for example, invite a small group of people for a session. You may want to invite people from marketing, interaction design, industrial design, user experience, mechanics, consumer feedback, and so on. Who you need to invite will depend on the nature of your product (device, system, web page, ...

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