CHAPTER 6. Persona Conception and Gestation
John Pruitt and Tamara Adlin
The concept of a persona, a fictional person who represents the typical attributes and behaviors of a group of users – was introduced to user-centered design by Alan Cooper (1999)
in his provocative book, The Inmates are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
. Although the book described what a persona is and how it might affect influence the design of a product, it did not provide much in the way of a process for creating and using personas. Cooper and his colleagues provided more details about the persona process in About Face 2.0
(Cooper & Reimann, 2003
) and About Face 3.0
(Cooper, Reimann, & Cronin, 2007 ...