User Experience Re-Mastered

CHAPTER 8. Designing for the Web

Debbie Stone, Caroline Jarrett, Mark Woodroffe and Shailey Minocha

EDITOR'S COMMENTS

In the user experience world, design guidelines are recommendations about the look and feel of Web sites and applications that product teams are asked to follow. Guidelines are often combined with standards to create a style guide. One of the most common requests of user experience designers is to develop a set of guidelines and create a style guide for the following purposes:

■ Improve consistency within and across products or services. A common assumption is that improved consistency will lead to better usability because users will learn an interaction style in one Web site and then leverage that learning across the other sites. ...