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User Interface Design for Mere Mortals by Eric Butow

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3

Making the Business Case

“Drive thy business; let not that drive thee.”

—Benjamin Franklin

Topics Covered in This Chapter

Gaps Between Stakeholders

Developing a Business Case Framework

The Benefits of Good Design

The Case for Profitability

Proving ROI

The Usability Engineering Life Cycle

In the days of the Internet revolution from the mid to late 1990s and early 2000s, any company related to the Internet—or computing in general—was considered gold. Indeed, many companies without a comprehensive business plan received funding because they were involved with the Internet.

Those days are long gone. Although the go-go days are over, what’s been left in its wake is a more mature realization about what’s needed to survive. You need all the help you ...

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