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User Interface Design for Mere Mortals®
book

User Interface Design for Mere Mortals®

by Eric Butow
May 2007
Beginner
312 pages
7h 8m
English
Addison-Wesley Professional
Content preview from User Interface Design for Mere Mortals®

3

Making the Business Case

“Drive thy business; let not that drive thee.”

—Benjamin Franklin

Topics Covered in This Chapter

Gaps Between Stakeholders

Developing a Business Case Framework

The Benefits of Good Design

The Case for Profitability

Proving ROI

The Usability Engineering Life Cycle

In the days of the Internet revolution from the mid to late 1990s and early 2000s, any company related to the Internet—or computing in general—was considered gold. Indeed, many companies without a comprehensive business plan received funding because they were involved with the Internet.

Those days are long gone. Although the go-go days are over, what’s been left in its wake is a more mature realization about what’s needed to survive. You need all the help you ...

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Publisher Resources

ISBN: 9780321447739Purchase book