March 2020
Intermediate to advanced
170 pages
4h 14m
English
Content preview from Uses and Risks of Business Chatbots
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Most Young People Want Bots, Yet Purchasers Don’t Buy Them
Chat apps have attracted billions of users, and bots are the mechanism that enable organizations to deliver highly personalized interactions at scale. Improved personalization delivers a more relevant user experience, and the high levels of automation used by bots enable cost-effective delivery at scale. As a result, businesses can engage with customers and achieve open rates that typically outperform e-mail and social networks.
Yet studies indicate corporate adoption of chatbots currently lags behind consumer openness to the technology, and that businesses would be wise to pick up the pace. According to a survey by Retale, “59 percent of US Millennials and 60 percent of US ...
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