CHAPTER 5

The Checklists and Guidelines

The Major Issue of Pricing: You Really Get What You Pay for!

I once read a chatbot blogger commenting in a very precise way about why the better chatbots don’t get to market, or why if they do, they are not more widely known or used. He said the reason is that purchasers expect a Ferrari but want to pay the price of a second hand, very basic car. Then naturally they are disappointed when their basic, cheap NLP chatbot does not become the outstanding “AI miracle of interaction” that the hype has led them to expect.

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Figure 5.1 What is real and what is fake? “Hi, AI” shows actual dialogue that was not staged ...

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