Using Black Hat Workshops to Understand Your Competitors

How companies use competitive insight exercises to craft a strategic plan that anticipates rivals’ moves.

If you’ve ever played chess against a grandmaster, you were likely frustrated by their ability to block or counter all your planned moves. That’s what it can feel like when making strategic business moves against a competitor: No matter how brilliant our ideas, by the time we execute them, the competition has beaten us to the punch or is positioned to pounce from the back row with its queen, throttle our strategy, and checkmate.

How do we arrive at a better understanding of our competitors’ capabilities, plans, and thought processes? You can’t call up the ...

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